5 Ways to maintain SEO ranking after redesigning a website:
Web design trends are changing continuously and if you want to stay competitive in your industry, you will eventually need to redesign your website. While working on your website redesign, it is important to maintain SEO rankings and domain authority before, after, and during the process. During this period, you must take time to not only sustain your SEO ranking but also look for ways to improve it.
Here are some ways to maintain your SEO ranking after redesigning a website:
Use a Staging site:
Keep your old website fully functioning during this time as closing it down during the redesign can disappoint new visitors. A common strategy is to create a web redesign on a separate URL. Don’t index it so that search engines don’t present it instead of the official one. Complete the redesigning process on that separate domain and switch to a new one when it is ready.
If you run a WP website you redirect as your website develops over time which means you will have to support redirects to sustain a compatible navigation experience. There are 2 types of 300 redirects that web design must contemplate:
1. 301 redirects: They are permanent ones designed for website visitors and search engines
2. 302 redirects: They are temporary. You have to avoid this one while redesigning for the sake of SEO ranking.
A variety of search engine monitoring tools are available on the internet that can keep track of important measures regarding your website, including keyword rankings, historic keywords, organic traffic, domain authority, spam score, backlinks, etc. Check for changes in organic traffic in the days after the redesigned website launch. It is also good to check page-by-page analysis to see if the new pages are performing well or not bringing new audiences.
Try to keep the layout of your redesign stable with your authentic version. The familiarity will make sure regular users won’t be confused. For that, map out the old meta description tags and headers of your existing website using a layout visualization tool. Screaming Frog, Apify, and other similar crawling tools are used for this purpose. These will help you crawl your site automatically. It’s very important to sustain a similar flow and structure of your website so that you don’t lose all that SEO ranking.
Managing missing pages:
All high-ranking content on your world website should have an equal page in the redesign, to sustain your SEO ranking. AN evaluative review of the new images, text, and its changes have to be done taking precaution to avoid broken redirects and missing content. Have a copy of your site map in hand, so you can easily see existing pages to not miss any of them in your redesign.
In this consummate world, you would ensure you know everything there is to know about a website and its SEO ranking. ATEES INFOMEDIA PVT LTD carefully plans for a site migration to preserve your SEO and we will help you to get back on track. We follow the above comprehensive methods so that nothing gets left out. If you have questions about maintaining all that hard-earned SEO ranking after a website redesign, don’t hesitate to contact us. We will also help you get started with your new website plans.