digital marketing
The Ultimate Digital Marketing Strategy Guide for your Business

The Ultimate Digital Marketing Strategy Guide for your Business

To connect customers online, digital marketing efforts and strategies are processed. This is the way of Digital marketing. Digital marketing is the process of marketing your digital channel and platforms. In this digital era, businesses are coming on digital platforms to reach their prospects and customers. To grow business and online digital marketing has proven to be an efficient, cost-effective way. Digital channels like website, Facebook page, Instagram business account, and YouTube channels, all comes under digital marketing. Without implementing the right tactics for each channel, they fail to serve the purpose. Here are some of the branches of Digital Marketing and a complete digital marketing strategy guide for your business:

Social Media Marketing:

Social media is the process of creating and posting content especially designed for each social media page, to meet business goals. Likes, comments, and impressions are important but sharing is the important process that gives the business, opportunity to increase brand awareness, get qualified traffic and generate leads. Some of the social media platforms are Facebook, Instagram, Twitter, etc.

Content Marketing:

Content Marketing is the process of educating your audience with valuable information that interests them. This leads the users to create a profitable action thus building a relationship with customers and prospects. The main purpose of investing in content marketing is for developing a relationship with prospects and current customers to get their trust and loyalty. Some of the strategies under Content Marketing include blog articles, explainer videos, e-books, and infographics.

Search Engine Optimization:

Search Engine Optimization is the way of taking measures to help a website or apiece of content rank higher on Google. Search Engine Optimization means optimizing a piece of content so search engines like google show it towards the top of the page when users search for the related topics. Using the right keywords, internal links and other strategies are the ways to favor the Search Engine Algorithms. You can adapt the best practices that can rank your website top in relevant searches to drive organic traffic to your site, eventually generate leads that can turn into potential customers. The best part of SEO is that it’s free but it takes a lot of research and time to achieve the results desired.

Pay-Per-Click (PPC)

Similar to SEO, PPC is also a method of driving qualified traffic to your website but the main difference is that these are paid advertisements that give immediate results. This method allows o to get top slots on the search engines and especially targets your potential customers.  Investing in PPC can bring great traction to your businesses. This allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Google is the largest provider of PPC services. Google Ads allows you to immediately get the top rank placement in search engine results.

E-Mail Marketing:

E-Mail Marketing is the process of sending promotional messages to people in mass quantity. It is also utilized by businesses to develop a relationship with existing customers and prospects. You can also customize each E-mail according to your audience’s needs and preferences.

 While offline marketing works still for most companies, there are other benefits that you will only achieve through digital marketing. This is the digital marketing guide for branches of digital marketing

Benefits of Digital Marketing:

Brand Awareness:

Around one-third of the population social media platforms on daily basis. The digital world has proven to be in reaching out to the users with ways to target the customers. This gives valuable insight into your brand.

Precise Targeting:

Unlike offline marketing, Digital Marketing allows you to precisely target potential customers Basically, you want to target people who will buy your stuff. If a customer enquires on your site, send your e-mail from time to time with daily updates on your newsletter and promotion.

Tracking purchase Behavior:

Online shop owners integrate digital marketing into their e-commerce development strategies. Digital Marketing allows you to track your buyer’s purchase behavior. You will be able to identify trends and patterns that gain your company an advantage.

Low Cost:

Offline Marketing may cost millions without guaranteeing successful results but digital marketing is an effective platform that creates organic traffic and business. Social media ads and e-mail marketing strategies are digital marketing platforms used well for generating more sales.

Using the above digital marketing strategy guide you can understand the importance of investing in Digital Marketing. Investing in Digital Marketing is good for your company. ATEES PTE LTD helps to identify which tactic to implement in your digital marketing strategy. To achieve quality results, we will need to invest a lot of time to research and implement your strategies. We focus on building organic results for your long-term strategy. In ensuring an effective digital marketing strategy, we continuously engage your audience and help you to stay relevant in this developing competitive industry.

Digital branding
Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital Marketing and branding techniques in this regard?. If not, it is not the eleventh hour, you can make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful techniques for promoting your brand is through the use of advertising via social media marketing services. Currently, the major social networking sites currently are Facebook & Instagram.  Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites.

Social media promotion

Reasons to prefer social media advertising


There are plenty. First of all, it is comparatively cost-effective.

Why do we say so?

When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads, and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it promotes interaction with customers and helps build a good rapport with existing customers. You can read and analyze their behavior toward your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Choosing Digital Marketing and Branding services from a good agency provide the best services for your business which in turn is your customers. If your advertisements are good, it will generate high-quality clicks that produce great value for your business. 

A brief look at  Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile. 

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.


The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers.

A recent study revealed that 80% of people discover and follow the business on Instagram. Follow their passion and relate to your business. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas. 

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds. 

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

Investing in social media marketing services will surely make a difference. However, to do that, one must choose the services of a well-known digital marketing company. Various digital marketing companies are offering different kinds of marketing services. If your business needs such services, then ATEES is the best option you can choose. We are known worldwide for our effective digital marketing and branding services that include SEO, SEM, PPC, Email marketing, and more.

We have also done business with several well-known clients and their business has become successful over time. Your business can become different and successful by implementing our renowned social media marketing services. All you need to do is visit our website or contact us to book an appointment.

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ATEES has been one of the best digital marketing agency in Singapore since 2012. We have served many brands across the globe. Our prime concern is to provide digital solutions for startup, small and large businesses. 

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