digital marketing
The Ultimate Digital Marketing Strategy Guide for your Business

The Ultimate Digital Marketing Strategy Guide for your Business

To connect customers online, digital marketing efforts and strategies are processed. This is the way of Digital marketing. Digital marketing is the process of marketing your digital channel and platforms. In this digital era, businesses are coming on digital platforms to reach their prospects and customers. To grow business and online digital marketing has proven to be an efficient, cost-effective way. Digital channels like website, Facebook page, Instagram business account, and YouTube channels, all comes under digital marketing. Without implementing the right tactics for each channel, they fail to serve the purpose. Here are some of the branches of Digital Marketing and a complete digital marketing strategy guide for your business:

Social Media Marketing:

Social media is the process of creating and posting content especially designed for each social media page, to meet business goals. Likes, comments, and impressions are important but sharing is the important process that gives the business, opportunity to increase brand awareness, get qualified traffic and generate leads. Some of the social media platforms are Facebook, Instagram, Twitter, etc.

Content Marketing:

Content Marketing is the process of educating your audience with valuable information that interests them. This leads the users to create a profitable action thus building a relationship with customers and prospects. The main purpose of investing in content marketing is for developing a relationship with prospects and current customers to get their trust and loyalty. Some of the strategies under Content Marketing include blog articles, explainer videos, e-books, and infographics.

Search Engine Optimization:

Search Engine Optimization is the way of taking measures to help a website or apiece of content rank higher on Google. Search Engine Optimization means optimizing a piece of content so search engines like google show it towards the top of the page when users search for the related topics. Using the right keywords, internal links and other strategies are the ways to favor the Search Engine Algorithms. You can adapt the best practices that can rank your website top in relevant searches to drive organic traffic to your site, eventually generate leads that can turn into potential customers. The best part of SEO is that it’s free but it takes a lot of research and time to achieve the results desired.

Pay-Per-Click (PPC)

Similar to SEO, PPC is also a method of driving qualified traffic to your website but the main difference is that these are paid advertisements that give immediate results. This method allows o to get top slots on the search engines and especially targets your potential customers.  Investing in PPC can bring great traction to your businesses. This allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Google is the largest provider of PPC services. Google Ads allows you to immediately get the top rank placement in search engine results.

E-Mail Marketing:

E-Mail Marketing is the process of sending promotional messages to people in mass quantity. It is also utilized by businesses to develop a relationship with existing customers and prospects. You can also customize each E-mail according to your audience’s needs and preferences.

 While offline marketing works still for most companies, there are other benefits that you will only achieve through digital marketing. This is the digital marketing guide for branches of digital marketing

Benefits of Digital Marketing:

Brand Awareness:

Around one-third of the population social media platforms on daily basis. The digital world has proven to be in reaching out to the users with ways to target the customers. This gives valuable insight into your brand.

Precise Targeting:

Unlike offline marketing, Digital Marketing allows you to precisely target potential customers Basically, you want to target people who will buy your stuff. If a customer enquires on your site, send your e-mail from time to time with daily updates on your newsletter and promotion.

Tracking purchase Behavior:

Online shop owners integrate digital marketing into their e-commerce development strategies. Digital Marketing allows you to track your buyer’s purchase behavior. You will be able to identify trends and patterns that gain your company an advantage.

Low Cost:

Offline Marketing may cost millions without guaranteeing successful results but digital marketing is an effective platform that creates organic traffic and business. Social media ads and e-mail marketing strategies are digital marketing platforms used well for generating more sales.

Using the above digital marketing strategy guide you can understand the importance of investing in Digital Marketing. Investing in Digital Marketing is good for your company. ATEES PTE LTD helps to identify which tactic to implement in your digital marketing strategy. To achieve quality results, we will need to invest a lot of time to research and implement your strategies. We focus on building organic results for your long-term strategy. In ensuring an effective digital marketing strategy, we continuously engage your audience and help you to stay relevant in this developing competitive industry.

web development
Why does your business need a website in 2021?

In this digital era, consumer behavior has changed over time to adapt to the progressing technologies. Today, the number of people using the internet to find a business has increased. Hence if you want to grow your business by targeting the right audience, you need to find it online. Following are the reasons why your business needs a website in 2021.

Why does your business need a website in 2021?

  1. Website accelerates company’s credibility:
    In this era when more than 50% of smartphone users found a new company or product through searching on their website, not having a website can damage your company’s credibility. Online web users judge a company’s credibility based on its website’s design. People can seize with companions they can believe and the web design in Singapore is stepping forward to develop that relationship through their websites.
  2. Increased brand awareness and visibility:
    If you just launched your business or about to launch, it is important to understand the importance of brand visibility and e-commerce websites of Singapore. Therefore your business should have an extensive public relations program in place to make sure that you are visible to your potential customers. Simply put quality content on your website that guarantees your company gains trust from your customers.
  3. Strong control of your brand online presence 
    An online presence gives your brand the best platform to communicate with customers. Having a considerable digital presence can not only steer consumer awareness but can also work to strengthen your brand by building up your credibility also. So you have to first create a professional website to boost your brand’s digital presence.
  4. Saves time and provides better customer services:
    We live in a society where people expect quick page loads and instant information. So your web design company should go above and beyond to make your website as efficient, quick, and useful as possible as it can save your customers time to provide an enjoyable experience. Offering live chat, solid navigation, and providing social media pages, contact us details will surely increase your site’s credibility.
  5. The high return of investment:
    In this digital era, starting a website on free tools such as wordpress.com does not cause a lot of money, but provides more bang for your buck. A search-engine-optimized website lets you be in front of thousands of more potential customers without even spending much. The content on your e-commerce website also influences buying decisions and commercial transactions. Thus it helps to maximize ROI.

 The cost of being mislaid is a lot more than having a website. Having a professionally designed website is helpful to increase sales and grow your business. ATEES PTE LTD gives you a chance to increase your sales by designing your e-commerce website professionally and our expert team will lay your site in front of the right target audience. So in place of asking why your business needs a website, ask why not. We are here to help you.

online advertising
Top Online Advertising Companies of Singapore:

Top Online Advertising Companies of Singapore:

The Singapore Market is booming for Digital and Social Media Marketing companies. Digital Marketing is steadily becoming the go-to way for agencies in Singapore to increase their digital presence and obtain more customers. In this digital era, customers are more likely to approach a company that is active in the digital platform and not anything else. Digital Marketing is a trend among the small-medium enterprises of Singapore now. When more companies desire digital or online presence it stands to reason for the emergence of more digital marketing companies in Singapore instead of the demand. List of top  10 online advertising companies of Singapore:

1.   Clickr Media:

Clickr is an online advertising company that deals with tactical social media planning, web design and development, campaign management, and integration. It stands out in approaches like Search Engine Optimisation, Pay-Per Clicks Social, Search Engine Marketing, EMail Marketing, Search Marketing, and Web Analytics. They offer customized solutions for start-up organizations, Multinational corporations, and small to medium enterprises from any industry.

2.   Click True:

Click True is a distinctive online consultancy that helps business owners design, strategize and build charming and engaging experiences for the web. They offer digital marketing and technology services. This company has more than 10 years of experience and can understand exactly what the customer needs to grow and construct a digital brand.

3.   Clickworkz Solutions:

Clickworkz is a digital marketing company with a fast-growing profile and credentials in the online marketing industry. They can help the brand owners to attain the needed results and improve the business. They have worked with United Airlines, World Kitchen, Astro X, etc.

4.   CommIT Consultants:

CommIT is a social media company in Singapore with a team of SEO strategists. They shine in SEO solutions with definite and guaranteed results. The company was established in the year 2000 and has worked for 1000 corporate customers. Their services include web-hosting and Email hosting, SEO, Social Media Optimization, and Domain Name Management and Registration.

5.   Conversion Hub:

Conversion Hub is one of the few digital marketing companies in the world that has in-house usability and a focus group lab. They provide services in search advertising, Search Engine Optimisation, Social Media Marketing, website designer, and usability testing. They have also worked with well-known names like Nexus, SG Car-Mart, Sentosa, HSBC, etc.

6.   Convertium:

The Convertium was established in 2001 which loves all things digital. They create great user experiences on digital platforms. Their specialties are Content Management, Digital marketing, web development, and user experience. They have worked with OCBC Bank, SG enables, Las VegasSands, etc.

7.   Web Cada:

Web Cada provides online services to help businesses stay connected in the digital space. They have 10 years’ experience in the industry. Their services include inbound marketing, content management, SEO, web design, Email marketing, email hosting, etc.

8.   Digital Media Nerds :

Digital Media Nerds is an SEO specialist social media company that provides the most ethical SEO work done which promises to deliver upon the KPI’s. Digital Media Nerds gives the best result within 6 months or the consultants will work for free until the target gets achieved.

9.   Diseno Advertising:

Diseno is the digital marketing cap for most SMEs. They come out with fresh ideas, concepts, and strategic planning based on the limited budget. The company has worked with KOWA, National Library Board, Prudential, Media Corp, etc.

10.   Evian Media:

Evian Media helps brands connect to the audience through a digital platform. This is a digital marketing company with team members having curiosity and passion for everything digital.

These Online advertising Companies have grown through decades achieving milestones. These digital marketing companies will immediately spot your solicitations and besides, they will also provide your company access to technology that your company might not have had in the past. ATEES PTE LTD highly recommends you join hands with these agencies to create your assignments from scratch. If your enterprise wants to have any additional information don’t hesitate to reach our team

SEO ranking
5 Ways to maintain SEO ranking after redesigning a website:

5 Ways to maintain SEO ranking after redesigning a website:

 Web design trends are changing continuously and if you want to stay competitive in your industry, you will eventually need to redesign your website. While working on your website redesign, it is important to maintain SEO rankings and domain authority before, after, and during the process. During this period, you must take time to not only sustain your SEO ranking but also look for ways to improve it.

Here are some ways to maintain your SEO ranking after redesigning a website:

 Use a Staging site:

Keep your old website fully functioning during this time as closing it down during the redesign can disappoint new visitors. A common strategy is to create a web redesign on a separate URL. Don’t index it so that search engines don’t present it instead of the official one. Complete the redesigning process on that separate domain and switch to a new one when it is ready.

Add redirects:

If you run a WP website you redirect as your website develops over time which means you will have to support redirects to sustain a compatible navigation experience. There are 2 types of 300 redirects that web design must contemplate:

1.      301 redirects: They are permanent ones designed for website visitors and search engines

2.      302 redirects: They are temporary. You have to avoid this one while redesigning for the sake of SEO ranking.

  Monitors SEO:

  A variety of search engine monitoring tools are available on the internet that can keep track of important measures regarding your website, including keyword rankings, historic keywords, organic traffic, domain authority, spam score, backlinks, etc. Check for changes in organic traffic in the days after the redesigned website launch. It is also good to check page-by-page analysis to see if the new pages are performing well or not bringing new audiences.

Ensure Stability:

 Try to keep the layout of your redesign stable with your authentic version. The familiarity will make sure regular users won’t be confused. For that, map out the old meta description tags and headers of your existing website using a layout visualization tool. Screaming Frog, Apify, and other similar crawling tools are used for this purpose. These will help you crawl your site automatically. It’s very important to sustain a similar flow and structure of your website so that you don’t lose all that SEO ranking.

Managing missing pages:

All high-ranking content on your world website should have an equal page in the redesign, to sustain your SEO ranking. AN evaluative review of the new images, text, and its changes have to be done taking precaution to avoid broken redirects and missing content. Have a copy of your site map in hand, so you can easily see existing pages to not miss any of them in your redesign.

In this consummate world, you would ensure you know everything there is to know about a website and its SEO ranking. ATEES INFOMEDIA PVT LTD carefully plans for a site migration to preserve your SEO and we will help you to get back on track. We follow the above comprehensive methods so that nothing gets left out. If you have questions about maintaining all that hard-earned SEO ranking after a website redesign, don’t hesitate to contact us. We will also help you get started with your new website plans.

Get Started And Expand Your Business With The Online Pharmacy Development Company

In today’s day and age, everything is online. But are, all the online facilities available the right one for your firm?

The pharmaceutical industry is already a step ahead with the online pharmacy. If you are a pharmacist or someone who owns a medical shop, then it is the right time to expand your business online.  

You might have already thought of starting an online medicine delivery solution. Being a reputed online pharmacy development company, we provide the right platform. This helps in digitizing your pharmacy. So the question is how to start your own online solution. Keep reading and see how ATEES E-Pharmacy will benefit your online business. 

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web design
7 Steps to choose a cheap web design agency:

7 Steps to choose a cheap web design agency:

Small Medium Enterprises are known to be the main reason for Singapore. These SMEs need to build a strong online presence. Therefore, investing in a cheap website design company in Singapore will be the best solution for sustaining rich and effective online marketing. With a wide range of web design agencies existing today, finding out which one will meet the requirements can be ascertained. The branding of your business is dependent on the result of your business website, hence choosing a website design company in Singapore/globally you have to take it seriously. Following are the steps that you should think about when choosing a website design agency.

1. Fix a Budget:

 It is important to fix a budget in your mind roughly so that you can look for web design agencies that are delivering services within your budget range. By doing this, you can save lots of time from meeting agencies that are not within your budget range.

 Pricing for web designing can vary based on the experience of the web design team of Singapore website designing companies. Please don’t make a mistake taking experience as the main factor. The website trends change all the time, so it is important for the web design agency you are choosing to be up to date with changes in web design trends and technologies.

2. Realize your aim for having a website:

Take a note of goals that you want to achieve from your website. A website is not simply about having one, it’s about achieving business-oriented goals. Depending on your pals, your website will need features like call-to-action buttons, sign-up forms, event calendar, photo gallery, shopping cart, online payment, SEO, customer login, live chat, and a lot more. With these goals in mind, you can find out the qualified web design Singapore based on what they have done previously to help other companies to achieve the same goals.

3. Find 3-5 companies to assess:

You can easily find hundreds of Singapore website design companies on Google. Search through google and call any one of the companies which you find appropriate and look for how fast they are responding. Select the web design agency that is sincere and interested in your project’s success.

4. Scrutiny terms and conditions:

You should have full control of your website source code, content management, hosting, and domain name passwords so that in the future if you want to change the web design agency without detaining.

5. Website Maintenance Services:

The capability of a web design agency should not be limited to the products they provide, it should also cover the services they can provide after the products have been sold. Most web design agencies in Singapore provide website maintenance to keep your website in its best shape. Website design package prices that comprise website design maintenance services are one of the best packages for business owners to invest in.

6. Manifest Credibility:

When you consider a cheap Singapore website design company, you have to make sure that the website design agency you end up with should have proven credibility and they should follow up to date trends in web designing.

7. Modern Services:

While looking at website design package prices, you should also look for other sophisticated services that will suit your web design needs as well. In most cases, Singapore website design companies provide content creation, social media marketing, and so on. 

Surpass your opponents with our condescending web design and web development solutions. ATEES PTE LTD is a Digital Marketing Agency in Singapore with an experienced team of employees, who can create a customized design that suits your needs to provide sales, generating digital marketing strategies. We provide a cheap website design in Singapore offering website maintenance to keep your website best in its shape. We give your clients an excellent website experience that will lead them to commit a sale.

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Well crafted marketing strategies with engaging content

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Cutting edge websites along with user-friendly designs and layout

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Optimized websites for quality leads and website traffic

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ATEES has been one of the best digital marketing agency in Singapore since 2012. We have served many brands across the globe. Our prime concern is to provide digital solutions for startup, small and large businesses. 

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